Peaseful Funding is a Business Financing & Loan Solutions company that guides customers through the complex process of applying for an equipment or working capitol loans. They're committed to providing their customers with peace of mind and a friendly helping hand through the whole process, and wanted a logo that reflected that.
Research
I started by researching their major competitors to see what the standard for their industry. I put together some simple mood boards to show trends from other companies.
Using mood boards, I worked with Dallin from Peaseful funding to help figure out the direction that was best suited for their brand. Playing off the "Peaseful" in the name, we decided to pursue the idea of their loans and how they can help their clients grow their business.
Sketches
With a direction in place, we started exploring possible directions for the logo, focusing on the lettermark.
Logo Refinement
Working with the client and iterating in illustrator, we refined the original concept of peas + P.
Final Logo
